Floriana Fiorentino

Customization and loyalty: a guide to optimizing your business

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In today’s competitive market, retaining existing customers is not only less expensive than acquiring new ones but also significantly more profitable. Investing in customer loyalty simplifies business operations, allows for in-depth knowledge of your audience, and consequently, enables you to offer products and services that precisely meet their needs. This article will guide you through […]

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The Power of Mobile: Boosting Customer Loyalty in the Digital Age

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In recent years, loyalty marketing has seen a huge shift, thanks to the widespread adoption of mobile solutions. Apps and digital wallets are now essential tools for improving customer experience, optimizing loyalty programs, and strengthening the bond between brands and consumers. The use of smartphones is constantly growing. According to the latest data from the

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The Psychology of Rewards: How to Create Captivating Loyalty Programs

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Loyalty programs are an essential tool for businesses aiming to boost sales and enhance customer retention. However, to craft a successful program, it’s crucial to understand the psychology of rewards and the mechanisms that drive people to remain loyal to a brand. So, what truly makes a loyalty program captivating? The answer lies in the

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How to Break Customer Inactivity and Reignite the Spark with a Good Strategy

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In the dynamic world of business, where acquiring new customers often takes center stage, an insidious phenomenon can undermine growth and profitability: customer inactivity. Sometimes, after an initial burst of passion, our beloved customers simply vanish. Those valuable names in our database, once active and engaged, suddenly fall silent, ceasing to interact, purchase, or respond

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BANDO SI 4.0

Company Updates, EN /

The Bando SI 4.0 aims to support the adoption and development of digital 4.0 technologies by Lombardy’s MPMIs with a view to a double digital and ecological transition. We are very happy to announce that LiberActa is among the projects selected by the Bando SI4.0, with the development of new functionalities based on an AI

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TOCC funds

Company Updates, EN /

We are proud to announce Invitalia’s approval of the project presented by the team we are part of (lead partner Be-different) for the TOCC (Transizione Digitale Organismi Culturali e Creativi) call for proposals and PNRR funds, which aims to promote innovation and inclusive eco-design, also in terms of circular economy, and orient the public towards

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INNOVATURISMO NOTICE 2022

Company Updates, EN /

The innovaturismo tender notice aims to encourage the recovery of tourist demand in the Lombardy territories through an extraordinary intervention to support companies and business partnerships that carry out projects capable of improving the use of tourist experiences, increasing environmental sustainability, of the services offered, making the tourist experience safer, increase the quality of the

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