THE NEW GENERATION OF LOYALTY MARKETING

An innovative solution for customer loyalty

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An innovative platform to support operational marketing

BMarken is a solution designed to provide operational marketing services to Retailers, Manufacturers, Malls, Networks through an innovative platform based on blockchain, IoT and mobile technology that can transform promotional and loyalty initiatives back into a sustainable business with a fully transparent and convenient process for consumers.

BMarkEn can be enjoyed in the form of self-consistent services or provided as an operational platform or even as a simple engine to be interfaced from the enterprise application environment through a flexible and extensive set of API/Rest services.

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With BMarkEn, you can engage your customers directly, without intermediaries, allowing them to interact with your product/service through an A/R and gamification experience.

LOTS OF TOOLS FOR YOUR LOYALTY AND PROMO CAMPAIGNS

The basic services delivered by the platform implement the functionality to support different business models in order to promote products and services and build customer loyalty, combining any type of applied rule with the power and flexibility provided by Smart Contracts.

Fixed or percentage discount

The consumer is offered a discount% that can be used one or more times according to predefined rules (typically on specific categories of products/services and/or with spending above a certain threshold) until the expiration date.

Single-use or multi-use coupons

The consumer is incentivized to purchase a specific category of goods/services with a discounted price or an absolute discount that can be used once, according to predefined rules, or is allowed to purchase a specific category of goods/services for 'n' times at a discounted price according to predefined rules.

Gift cards (reloadable scaled cards)

The consumer is allowed to spend a predefined amount to purchase a specific type of goods/services until the amount loaded on the card has been consumed or the expiration date has been reached (multi-merchant cards are also supported).

Fidelity Card

Consumers can accumulate points according to rules linked to certain spending behaviors; having reached predetermined thresholds, they can redeem their points for predefined rewards, with business logic similar to one of the previous types of coupons (multi-merchant cards also supported).

Cashback Card

The consumer has the ability to accumulate a credit after his or her purchases based on predefined spending behavior; once he or she reaches one or more predefined thresholds, he or she can partially or fully convert it into a discount/coupon.

Performance package or event pass

The consumer is provided with a card to access different types of services or, alternatively, a pass to access an event; the number of accesses/uses follows the set usage rules.

Fixed or percentage discount

The consumer is offered a discount% that can be used one or more times according to predefined rules (typically on specific categories of products/services and/or with spending above a certain threshold) until the expiration date.

Single-use or multi-use coupons

The consumer is incentivized to purchase a specific category of goods/services with a discounted price or an absolute discount that can be used once according to predefined rules, or is allowed to purchase a specific category of goods/services for 'n' times at a discounted price according to predefined rules.

Gift cards (reloadable charge cards)

The consumer is allowed to spend a predefined amount to purchase a specific type of goods/services until the amount loaded on the card has been consumed or the expiration date has been reached (multi-merchant cards are also supported).

Fidelity Card

Consumers can accumulate points according to rules linked to certain spending behaviors; having reached predetermined thresholds, they can redeem their points for predefined rewards, with business logic similar to one of the previous types of coupons (multi-merchant cards also supported).

Cashback Card

Consumers have the ability to accumulate a credit after their purchases based on predefined spending behavior; once they reach one or more predefined thresholds, they can partially or fully convert it into a discount/coupon.

Performance package or event pass

The consumer is provided with a card to access different types of services or, alternatively, a pass to access an event; the number of access/use follows the set usage rules.

competitive advantages

VERY LOW COSTS

Extremely low cost of using our platform.

FASTER TIME-TO-MARKET

Due to the increased flexibility and power of our Smart Contracts.

TOTAL TRANSPARENCY

An open ledger backed by a highly resilient blockchain infrastructure.

GREATER FREEDOM FOR ALL

Merchants remain in total control of their promos and loyalty programs; consumers have complete transparency of their transactions.

UNIQUENESS

Certain identification of the parties involved in a transaction.

INTEGRITY AND SECURITY

Inalterability of transactions made, inviolability of generated codes, and impossibility of counterfeiting coupons or cards.

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