Implementation of access and couponing system Lucca Campfire (Lucca Comics&Games)

Lucca Comics&Games represents the most important European event related to Pop Culture, and the second worldwide. For the 2020 edition, Lucca Crea has responded to the difficulties with innovation by introducing Lucca Changes, a concentration of highly experimental operations aimed at imagining new ways of declining the great cross-media event by ranging between new forms of physical and virtual hybridizations, while keeping intact the essence and relevance for its many stakeholders. Among these trajectories, an absolutely unprecedented operation was that of the Campfires, a network of 115 specialized stores among comic stores, Hobby Stores and independent bookstores through which Lucca Crea gave life to a festival spread throughout Italy, managing to systematize the entire production chain, from the publisher to the author, from the fan to the retailer, from the distributor to the media center.

To manage this transformation, our own BMarkEn platform was chosen, which provided its engine functionality for the new webapp, enabling the digitization of LuccaChanges’ Campfires.