Implementation of a loyalty program
Giuffrè Francis Lefebvre Bookshop
June 2019
the context
Giuffré Francis Lefebvre (GFL), a leader in the professional publishing market in Europe, has over 200,000 professional subscribers with several hundred new publications each year.
For the community of professionals and citizens who rely on its excellence and innovation, the GFL loyalty card was the logical next step in embodying a common culture of reliability and knowledge in the long term.
The GFL card is a new resource for sales consultants in the agencies and bookstores of the GFL network. It helps to build customer loyalty by incentivizing visits, and with its smooth and personalized mobile interface, it provides an additional tool in the customer relationship.
LOYALTY PROGRAM MECHANICS
Points are accumulated based on purchases made in-store
It supports various other rewarding actions
Once the threshold is reached, customers can redeem their points for gift cards that can be spent at participating bookstores in the program
THE ROLE OF BMARKEN AND LIBERACTA
The platform provided by LiberActa allows customers to interact with the program in a completely digital and user-friendly manner, providing maximum transparency to the user. The bookstore interacts with the customer’s app at the point of sale (by scanning QR codes generated by the app) and through their own control panel, they can monitor the program’s progress and have access to analysis functionalities, which allow them to plan the most appropriate promotions and targeted actions.
Reliability
Security
Flexibility
Personalization