Giuffré Francis Lefebvre chose BMarkEn as the platform for running its loyalty program (GFL Card) directed to the customers of their bookstore chains in Italy. The program allows the the Customers to accumulate points as consequence of purchases and promotions at the bookstores, and othe rewarding actions (i.e. the presentation of a friend, etc.). Once the thresholds are reached, the customers can redeem their points receiving gift cards that can be spent inside their bookstore chain.
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