Go Live programma loyalty Giuffré Francis Lefebvre

L’editore Giuffré Francis Lefebvre ha scelto BMarkEn come piattaforma per il proprio programma di loyalty GFL Card, diretto ai clienti della loro catena di librerie in Italia. The program provides for the accumulation of points according to the purchases and promotions made at the points of sales, and other rewarding actions (e.g. presentation of a friend, etc.). Upon reaching the thresholds, the customers receive giftcards that can be spent in the bookstores.