THE NEW GENERATION OF LOYALTY MARKETING
An innovative solution for building customer loyalty
PARTECIPATORY ENJOYMENT OF CULTURAL HERITAGE
An innovative solution for experiential and immersive tourism
LiberActa S.r.l. is an innovative company founded in 2017 to develop digital solutions based on blockchain technology and service-based architecture, aimed at introducing disruptive changes in current B2C business models and in different industries.
Our loyalty marketing and accessible tourism solutions
loyalty
culture
loyalty
cultura
why we are different
Our loyalty marketing and accessible tourism solutions are based on a profoundly innovative, efficient and competitive architecture that is extremely secure and transparent to the user and virtually unlimitedly scalable.
New business models
More efficient loyalty and promotional marketing tools and innovative business models designed to build consumer loyalty without intermediaries.
BLOCKCHAIN TO SUPPORT MARKETING
The BMarkEn project is the first implementation of a platform, based on blockchain architecture, to support companies' operational marketing.
Cost-effectiveness and efficiency
Lower costs than the market average, both because of the exploitation of Ethereum's public and open network and because merchants can manage promotions themselves. This implies a faster time-to-market for the promotions management cycle.
Off-chain cloud and GDPR compliance
Promotion registries, accumulation programs and user profiling are managed off-chain on high-security cloud. This speeds up performance while maintaining GDPR compliance.
User experience ergonomics
UX designed to provide greater control and transparency to merchants and consumers involved in the process who can create, control, update and view promotions from the app.
Power and flexibility of the solution
Merchants, manufacturers and retailers have the opportunity to manage a wider and more flexible range of business rules and can build a new loyalty scheme, avoiding lengthy development and system testing processes.
latest news
We are proud to announce the go-live of this project we have been working on over the last few months together with
The Bando SI 4.0 aims to support the adoption and development of digital 4.0 technologies by Lombardy’s MPMIs with a view to
We are proud to announce Invitalia’s approval of the project presented by the team we are part of (lead partner Be-different) for
business network
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