Lucca Comics&Games reshapes and chooses BMarkEn as a loyalty/couponing platform

Our BMarkEn platform has been chosen as the engine for the new webapp that will allow the digitization of the LuccaChanges Campfires. Lucca Comics&Games this year changed its shape and multiplied by 100 (just 115) as many as the specialized shops of Games, Comics, Bookstores, etc. that will give life to a new kind of event, with a Festival divided between live events and streaming content. The big Expo will live in new forms bringing Lucca throughout Italy.

The webapp created by LiberActa will play a vital role in allowing thousands Lucca C&G fans to access through a digital pass to the special events of the Campfires and will allow to securely distribute the coupons and promos of the event’s sponsors, allowing specialized shops to manage the events safely and to interact more effectively with participants.

 

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