How does it work

In general it has been designed for a wide range of companies operating in B2C, B2B2C business models or more complex scenarios, even anywhere does exist a relationship with consumers or public users. In other words it allows to digitally upgrade the consumer base (active and potential), acting as a powerful executive tool for Operational Marketing and a simple integration with any CRM.
It supports all the most common types of couponsticketsgift cards and subscriptions with great flexibility for defining and use them. Moreover it supports all the most common loyalty programs (fidelity card point/value based, cashback).

This functionality has been built upon a deeply innovative, highly efficient and competitive architecture, extremely securetransparent to the user and virtually scalable without limits.
BMarkEn can be subscribed as self-consistent services or provided as an operating platform or just as an engine to be interfaced by the enterprise application environment through a flexible and wide set of API/Rest services.

In general it has been designed for a wide range of companies operating in B2C, B2B2C business models or more complex scenarios, even anywhere does exist a relationship with consumers or public users. In other words it allows to digitally upgrade the consumer base (active and potential), acting as a powerful executive tool for Operational Marketing and a simple integration with any CRM.

It supports all the most common types of couponsticketsgift cards and subscriptions with great flexibility for defining and use them. Moreover it supports all the most common loyalty programs (fidelity card point/value based, cashback).

This functionality has been built upon a deeply innovative, highly efficient and competitive architecture, extremely securetransparent to the user and virtually scalable without limits.
BMarkEn can be subscribed as self-consistent services or provided as an operating platform or just as an engine to be interfaced by the enterprise application environment through a flexible and wide set of API/Rest services.

In general it has been designed for a wide range of companies operating in B2C, B2B2C business models or more complex scenarios, even anywhere does exist a relationship with consumers or public users. In other words it allows to digitally upgrade the consumer base (active and potential), acting as a powerful executive tool for Operational Marketing and a simple integration with any CRM.
It supports all the most common types of couponsticketsgift cards and subscriptions with great flexibility for defining and use them. Moreover it supports all the most common loyalty programs (fidelity card point/value based, cashback).

This functionality has been built upon a deeply innovative, highly efficient and competitive architecture, extremely securetransparent to the user and virtually scalable without limits.
BMarkEn can be subscribed as self-consistent services or provided as an operating platform or just as an engine to be interfaced by the enterprise application environment through a flexible and wide set of API/Rest services.

architecture

Disruptive business architecture

The solution has been designed to provide operational marketing services to MMR, Retail Chains and Merchant Chains trough a disruptive platform based on blockchain, IoT and mobile technology able to make again promotional and loyalty initiatives a sustainable and self-manageable business and more transparent/convenient for the Consumers.

An open solution to help Manufacturers and Retailers improve the Customer Experience of the Consumers and make their business work better.

The solution has been designed to provide operational marketing services to MMR, Retail Chains and Merchant Chains trough a disruptive platform based on blockchain, IoT and mobile technology able to make again promotional and loyalty initiatives a sustainable and self-manageable business and more transparent/convenient for the Consumers.

An open solution to help Manufacturers and Retailers improve the Customer Experience of the Consumers and make their business work better.

The solution has been designed to provide operational marketing services to MMR, Retail Chains and Merchant Chains trough a disruptive platform based on blockchain, IoT and mobile technology able to make again promotional and loyalty initiatives a sustainable and self-manageable business and more transparent/convenient for the Consumers.

An open solution to help Manufacturers and Retailers improve the Customer Experience of the Consumers and make their business work better.

Supported campaigns

Powerful tools for your loyalty & promo campaigns

The core-services delivered by the platform will provide the functionality to support many different promotion/loyalty business models like those examples listed below, combining any kind of rule with the power/flexibility provided by the SmartContracts:

Fixed or percentage discount

Fixed or percentage discount

The Consumer is offered a %discount that can be used just a one or more time according to predefined rules (typically over a fixed threshold of expenses or/and on a specific categories of goods/services) until an expiration date.

One shot coupon

One shot coupon

The Consumer is allowed to buy a category of goods/services for a discounted price or with a predefined absolute discount that can be used just a single time according predefined rules (also multi-merchant coupon are supported, e.g. Smartbox).

Multi shot coupon (subscription)

Multi shot coupon (subscription)

The Consumer is allowed to receive ‘N’ times a predefined kind of service for a discounted price, according predefined rules (also multi-merchant coupon are supported, e.g. Smartbox).

Gift card

Gift card

The Consumer has the possibility to spend a predefined amount for buying any (or selected) kind of goods/services until the card loaded amount has been consumed or the expiration date has been reached (also multi-merchant card are supported).

Fidelity card

Fidelity card

The Consumer has the possibility to accumulate points according predefined rules linked to a spending behaviour; once reached one (or more) predefined threshold(s), he can redeem his points for predefined awards (also multi-merchant card are supported).

Cashback card

Cashback card

The Consumer has the possibility to accumulate cash after his purchases according to predefined spending behaviour; once reached a predefined threshold(s), he can (partially/entirely) transform it into a discount /rebate.

Service package

Service package

The consumer is provided with a card to access different types of services, decreasing his credit according to the rules of access and use set and the type of service used.

Event Pass

Event Pass

The consumer is given a pass to access an event or service one or more times according to the rules of access and use set.

Fixed or percentage discount

Fixed or percentage discount

The Consumer is offered a %discount that can be used just a one or more time according to predefined rules (typically over a fixed threshold of expenses or/and on a specific categories of goods/services) until an expiration date.

One shot coupon

One shot coupon

The Consumer is allowed to buy a category of goods/services for a discounted price or with a predefined absolute discount that can be used just a single time according predefined rules (also multi-merchant coupon are supported, e.g. Smartbox).

Multi shot coupon (subscription)

Multi shot coupon (subscription)

The Consumer is allowed to receive ‘N’ times a predefined kind of service for a discounted price, according predefined rules (also multi-merchant coupon are supported, e.g. Smartbox).

Gift card

Gift card

The Consumer has the possibility to spend a predefined amount for buying any (or selected) kind of goods/services until the card loaded amount has been consumed or the expiration date has been reached (also multi-merchant card are supported).

Fidelity card

Fidelity card

The Consumer has the possibility to accumulate points according predefined rules linked to a spending behaviour; once reached one (or more) predefined threshold(s), he can redeem his points for predefined awards (also multi-merchant card are supported).

Cashback card

Cashback card

The Consumer has the possibility to accumulate cash after his purchases according to predefined spending behaviour; once reached a predefined threshold(s), he can (partially/entirely) transform it into a discount /rebate.

Service package

Service package

The consumer is provided with a card to access different types of services, decreasing his credit according to the rules of access and use set and the type of service used.

Event Pass

Event Pass

The consumer is given a pass to access an event or service one or more times according to the rules of access and use set.

competitive advantages

The alternative User Experience for Consumers, Retailers and Manufacturer

When blockchain meets IoT and mobile experience

BMarkEn aims to develop an alternative to traditional Loyalty and Couponing solutions, by offering a radically innovative solutions based not just on disruptive technology but also on business process innovation.
BMarkEn doesn’t need to introduce new bulky systems or replace existing ones. A flexible set of API REST webservices will allow the integration of the existing communication channels to the Consumers (web portals, mobile apps, Retail Store systems) of the hosting Merchant Networks, Retail Chains, MMR, Manufacturer.

Smaller costs

Just slight fees for using our services/resources.

Faster Time-to-Market

Thanks to the higher flexibility of our SmartContracts.

Total Trasparency

An open ledger on a resilient blockchain infrastructure.

More freedom for all

Enable the Merchants to fully manage their promo and loyalty programs and Consumers to fully control their operations.

uniqueness

Reliable identification of the parties involved in a transaction.

integrity

Inalterability of transactions.

security

Inviolability of generated codes and inability to counterfeit coupons/cards.

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