BMarken

the new generation of loyalty marketing

How does it work

In general it has been designed for a wide range of companies operating in B2C, B2B2C business models or more complex scenarios, even anywhere does exist a relationship with consumers or public users. In other words it allows to digitally upgrade the consumer base (active and potential), acting as a powerful executive tool for Operational Marketing and a simple integration with any CRM.
It supports all the most common types of couponsticketsgift cards and subscriptions with great flexibility for defining and use them. Moreover it supports all the most common loyalty programs (fidelity card point/value based, cashback).

This functionality has been built upon a deeply innovative, highly efficient and competitive architecture, extremely securetransparent to the user and virtually scalable without limits.
BMarkEn can be subscribed as self-consistent services or provided as an operating platform or just as an engine to be interfaced by the enterprise application environment through a flexible and wide set of API/Rest services.

In general it has been designed for a wide range of companies operating in B2C, B2B2C business models or more complex scenarios, even anywhere does exist a relationship with consumers or public users. In other words it allows to digitally upgrade the consumer base (active and potential), acting as a powerful executive tool for Operational Marketing and a simple integration with any CRM.

It supports all the most common types of couponsticketsgift cards and subscriptions with great flexibility for defining and use them. Moreover it supports all the most common loyalty programs (fidelity card point/value based, cashback).

This functionality has been built upon a deeply innovative, highly efficient and competitive architecture, extremely securetransparent to the user and virtually scalable without limits.
BMarkEn can be subscribed as self-consistent services or provided as an operating platform or just as an engine to be interfaced by the enterprise application environment through a flexible and wide set of API/Rest services.

In general it has been designed for a wide range of companies operating in B2C, B2B2C business models or more complex scenarios, even anywhere does exist a relationship with consumers or public users. In other words it allows to digitally upgrade the consumer base (active and potential), acting as a powerful executive tool for Operational Marketing and a simple integration with any CRM.
It supports all the most common types of couponsticketsgift cards and subscriptions with great flexibility for defining and use them. Moreover it supports all the most common loyalty programs (fidelity card point/value based, cashback).

This functionality has been built upon a deeply innovative, highly efficient and competitive architecture, extremely securetransparent to the user and virtually scalable without limits.
BMarkEn can be subscribed as self-consistent services or provided as an operating platform or just as an engine to be interfaced by the enterprise application environment through a flexible and wide set of API/Rest services.

architecture

Disruptive business architecture

The solution has been designed to provide operational marketing services to MMR, Retail Chains and Merchant Chains trough a disruptive platform based on blockchain, IoT and mobile technology able to make again promotional and loyalty initiatives a sustainable and self-manageable business and more transparent/convenient for the Consumers.

An open solution to help Manufacturers and Retailers improve the Customer Experience of the Consumers and make their business work better.

The solution has been designed to provide operational marketing services to MMR, Retail Chains and Merchant Chains trough a disruptive platform based on blockchain, IoT and mobile technology able to make again promotional and loyalty initiatives a sustainable and self-manageable business and more transparent/convenient for the Consumers.

An open solution to help Manufacturers and Retailers improve the Customer Experience of the Consumers and make their business work better.

The solution has been designed to provide operational marketing services to MMR, Retail Chains and Merchant Chains trough a disruptive platform based on blockchain, IoT and mobile technology able to make again promotional and loyalty initiatives a sustainable and self-manageable business and more transparent/convenient for the Consumers.

An open solution to help Manufacturers and Retailers improve the Customer Experience of the Consumers and make their business work better.

Supported campaigns

Powerful tools for your loyalty & promo campaigns

The core-services delivered by the platform will provide the functionality to support many different promotion/loyalty business models like those examples listed below, combining any kind of rule with the power/flexibility provided by the SmartContracts:

Fixed or percentage discount

Fixed or percentage discount

The Consumer is offered a %discount that can be used just a one or more time according to predefined rules (typically over a fixed threshold of expenses or/and on a specific categories of goods/services) until an expiration date.

One shot coupon

One shot coupon

The Consumer is allowed to buy a category of goods/services for a discounted price or with a predefined absolute discount that can be used just a single time according predefined rules (also multi-merchant coupon are supported, e.g. Smartbox).

Multi shot coupon (subscription)

Multi shot coupon (subscription)

The Consumer is allowed to receive ‘N’ times a predefined kind of service for a discounted price, according predefined rules (also multi-merchant coupon are supported, e.g. Smartbox).

Gift card

Gift card

The Consumer has the possibility to spend a predefined amount for buying any (or selected) kind of goods/services until the card loaded amount has been consumed or the expiration date has been reached (also multi-merchant card are supported).

Fidelity card

Fidelity card

The Consumer has the possibility to accumulate points according predefined rules linked to a spending behaviour; once reached one (or more) predefined threshold(s), he can redeem his points for predefined awards (also multi-merchant card are supported).

Cashback card

Cashback card

The Consumer has the possibility to accumulate cash after his purchases according to predefined spending behaviour; once reached a predefined threshold(s), he can (partially/entirely) transform it into a discount /rebate.

Service package

Service package

The consumer is provided with a card to access different types of services, decreasing his credit according to the rules of access and use set and the type of service used.

Event Pass

Event Pass

The consumer is given a pass to access an event or service one or more times according to the rules of access and use set.

Fixed or percentage discount

Fixed or percentage discount

The Consumer is offered a %discount that can be used just a one or more time according to predefined rules (typically over a fixed threshold of expenses or/and on a specific categories of goods/services) until an expiration date.

One shot coupon

One shot coupon

The Consumer is allowed to buy a category of goods/services for a discounted price or with a predefined absolute discount that can be used just a single time according predefined rules (also multi-merchant coupon are supported, e.g. Smartbox).

Multi shot coupon (subscription)

Multi shot coupon (subscription)

The Consumer is allowed to receive ‘N’ times a predefined kind of service for a discounted price, according predefined rules (also multi-merchant coupon are supported, e.g. Smartbox).

Gift card

Gift card

The Consumer has the possibility to spend a predefined amount for buying any (or selected) kind of goods/services until the card loaded amount has been consumed or the expiration date has been reached (also multi-merchant card are supported).

Fidelity card

Fidelity card

The Consumer has the possibility to accumulate points according predefined rules linked to a spending behaviour; once reached one (or more) predefined threshold(s), he can redeem his points for predefined awards (also multi-merchant card are supported).

Cashback card

Cashback card

The Consumer has the possibility to accumulate cash after his purchases according to predefined spending behaviour; once reached a predefined threshold(s), he can (partially/entirely) transform it into a discount /rebate.

Service package

Service package

The consumer is provided with a card to access different types of services, decreasing his credit according to the rules of access and use set and the type of service used.

Event Pass

Event Pass

The consumer is given a pass to access an event or service one or more times according to the rules of access and use set.

competitive advantages

The alternative User Experience for Consumers, Retailers and Manufacturer

When blockchain meets IoT and mobile experience

BMarkEn aims to develop an alternative to traditional Loyalty and Couponing solutions, by offering a radically innovative solutions based not just on disruptive technology but also on business process innovation.
BMarkEn doesn’t need to introduce new bulky systems or replace existing ones. A flexible set of API REST webservices will allow the integration of the existing communication channels to the Consumers (web portals, mobile apps, Retail Store systems) of the hosting Merchant Networks, Retail Chains, MMR, Manufacturer.

Smaller costs

Just slight fees for using our services/resources.

Faster Time-to-Market

Thanks to the higher flexibility of our SmartContracts.

Total Trasparency

An open ledger on a resilient blockchain infrastructure.

More freedom for all

Enable the Merchants to fully manage their promo and loyalty programs and Consumers to fully control their operations.

uniqueness

Reliable identification of the parties involved in a transaction.

diamante

integrity

Inalterability of transactions.

security

Inviolability of generated codes and inability to counterfeit coupons/cards.

wikimuseo

THE PARTICIPATORY USE OF THE CULTURAL HERITAGE

how it works

WikiMuseo is the solution designed with the help of Museums of the National Museum Network designed to make more accessible the visit to the cultural heritage of the territories and museum facilities. The solution is addressed to all cultural structures and aims to significantly facilitate the use of cultural and tourist resources of the territory and break down the barriers of adoption of digital technologies. 

A solution that can be used from a branded and customizable app or webapp that turns visitors into active participants and contributors through a wiki approach and gamification of the visit experience.  

objectives

The solution aims to increase visitor engagement through active participation experiences, taking advantage of innovative loyalty solutions that generate effective visitor retention and interactivity of the visit. WikiMuseo does not need to introduce new systems or replace existing ones, thanks to the web services API REST is able to easily integrate with other existing systems including booking and ticketing systems.The platform provides a structuring of data collection to: analyze the experiences of their visits, understand the correlations and build clusters able to design a cultural offer for diversified and targeted targets.

DESCRIPTION OF THE SOLUTION

THE SERVICES OFFERED

WikiMuseo offers cultural operators to assemble publicly accessible cultural resources and create new ways of enjoying cultural heritage through paths and challenges. Instead, visitors will have the opportunity to enrich the Points of Interest through the contribution of communities and create paths or challenges for schools, cultural associations and groups of friends.

The platform allows you to design and host inclusive content (immersive audio guides for the blind, LIS videos for the deaf, easey-to-read texts for people with cognitive difficulties, …) creating facilitation paths for each type of specific need.

Active routes

Active routes

Cultural operators are provided with the possibility to design characteristic paths for all or targeted to specific segments of visitors.

Customizable challenges

Customizable challenges

Visitors have the opportunity to create themselves paths and create communities with which to share them (eg: schools, associations, groups of friends, ...).

Target systems and rewards

Target systems and rewards

Cultural operators can implement a system of targets and rewards to encourage the use of works.

Collecting real experiences of visitors

Collecting real experiences of visitors

Cultural operators are allowed to create a collection of the real experiences of visitors, their contributions and interactions.

Analysis of the data collected

Analysis of the data collected

Cultural operators can take advantage of an analysis of the collected data and design of diversified and targeted cultural offerings.

competitive advantages

AN INNOVATIVE USER EXPERIENCE FOR VISITORS

WikiMuseo offers cultural operators a unique opportunity, full of facilities that allow the structures to present their offer in a completely different way in the eyes of customers.

very low cost

Extremely low costs for the use of our services, including the initial setup and annual fee including technological and functional support for staff of cultural facilities.

facility

Easy to use for the user and staff of cultural facilities.

universality

The services are available for all target groups, for all museums and for the main languages of visitors.

utility

Exploitation of existing content and resources in the various online portals and resources of museums.

opening

Possibility to use open data resources.

service infrastructure

Multitenant application, based on service infrastructure, supported by Google.

scalability and reliability

Very high performance services.

completeness

Platform with integrated CRM or integrated with other CRMs.

AppEllo

attendance certification for the Education sector

how it works

Appello is a solution that can be used in presence and remotely by students and teachers to manage the classroom with totally digital interaction and make communication and administrative processes more efficient. 

The first innovation introduced by the appeal is to adopt, in its system of evaluation of vouchers for private lessons, a system of creation and distribution of electronic vouchers for the lessons acquired by students or their parents.  

The second novelty of the application is to introduce, in the certification of attendance for school records, the use of smartphones by both Students and Teachers to allow their compilation in an extremely safe and greatly reducing the length and complexity of the process. In this way, the App allows Teachers to certify attendance even for remote lessons through any videoconferencing tool

objectives

Appello is a solution ready to innovate and simplify the administrative system of school facilities. The system is able to make less expensive and more efficient both the management of the results of private lessons and the management of school records. 

The platform offers a total security management of private and classroom lessons, even in remote delivery situations, allowing you to very effectively address the obstacles created by the new scenario created by the spread of COVID-19. 

Simplicity, reliability, flexibility, scalability and ease of integration with the systems used by the centers and schools allow the implementation of this innovative solution. 

description of the solution

presence management

The very high level of safety reached by appeal and the extreme ease of use allow to fulfill the function of attendance certification in a deeply innovative and enormously convenient, also improving communication with the Parents of Pupils.

Registration and signing up

Registration and signing up

At this stage, the Student carries out the registration process and the Secretariat proceeds to enrol in the chosen or entitled course.

 

Classes in the physical classroom

Classes in the physical classroom

Through the App the Student scans a unique qrcode associated with the classroom, which will allow him to validate and register his presence. The teacher, in turn, scans the same qrcode, determining the coupling of his lesson with the students who have marked their presence.

Virtual classroom lessons

Virtual classroom lessons

The process is analogous to that of the physical classroom with the difference that the teacher will generate and show the qrcode of the virtual classroom in videoconference through the sharing of the screen, obtaining the same result.

Correction of the virtual appeal

Correction of the virtual appeal

The Teacher displays on his smartphone the list of Students enrolled in the course with information about their presence next to it. The Teacher can correct the presences and make annotations or early exits, generating an effective virtual appeal.

 

Monitoring and statistics

Monitoring and statistics

Secretariat, Teachers, Parents and Students have complete visibility on the data and statistics concerning them. 

competitive advantages

THE INNOVATIVE ATTENDANCE CERTIFICATION SYSTEM

The basic services provided by Appeal offer Teachers a new way to manage the classroom, simple and extremely safe, even remotely, with possible communication of their use to Parents when required. 

very low cost

Extremely low costs for the use of our services.

facility

Easy and fast user registration in compliance with GDPR, eliminating complications of traditional onboarding.

certification

Attendance register updated and certified automatically and in total safety.  Changes and annotations also certified by the Teachers and statistics accessible by the Secretariat.

communication

Automatic alerts if required to the Parents of Pupils.

simplicity

Administrative management of vouchers for the most effective, tamper-proof private lessons.

total control

Full visibility of their data and statistics by Teachers, Pupils, Parents and efficient supervision by the Secretariat.

scalability and reliability

Performance and scalability guaranteed by the innovative technologies and architectures used.

completeness

Large set of Web services available to facilitate integration with any existing management system.