Business context

Leader in the professional publishing market in Europe, Giuffré Francis Lefebvre (GFL) collects over 200,000 professional subscribers with over 800 new publications per year.
For the community of professionals and citizens who rely on its excellence and innovation, the GFL loyalty card was the logical next step to embody in the long term a common culture permeated by reliability and knowledge.

The GFL card is a new resource for sales consultants in agencies and bookstores in the GFL network. It helps to retain customers by encouraging visits and. With its fluid and personalized interface on a mobile device GFL Card acts as an additional tool in the relationship with the customer.

The mechanics of the program

GFL Card program provides for the accumulation of points based on purchases and promotions made at the point of sale, and supports various other rewarding actions (profile completion, presentation of a friend, etc.). Upon reaching the thresholds, the customer can opt to redeem his points in giftcards that can be spent at the bookstores circuit included in the program.

The role of BMarkEn and LiberActa

The platform provided by LiberActa (the BMarkEn engine and the personalized App) allows customers to interact with the program in a very easy way (totally digital), providing maximum transparency to the user. The customer is only asked to have the App installed on his smartphone. The bookstore interacts at the cash point with the customer’s App (reading QRcode generated by the App) and through its own functionality controls the progress of the program and perform analysis that allow them to program most appropriate promotions and targeted actions.

The BMarkEn engine, thanks to its disruptive architecture, guarantees extreme reliability and safety and provides a highly flexible solution for the evolution of the program. LiberActa has been recognized for its ability to deal quickly and effectively with the specificity of the business mix and to fully meet the expectations of strong personalization, with expertise accompanied by great flexibility and responsiveness.

 

Business context

 

GuidaSposi (publisher Emmebie) is the most known national magazine in Italy related to marriage world. The homonymous portal exposes the services of over 12,000 suppliers (restaurants, locations, shops for wedding dresses, florists, photographers, travel agencies, etc.) to couples of aspiring spouses.

For the SposiClub loyalty program, Emmebie chose the BMarkEn platform to quickly and effectively create a program in order to better retain the couples for the services of their portal, transforming a precious service into a fun and convenient experience.

The mechanics of the program

 

The SposiClub program allows couples of aspiring spouses to accumulate points for several rewarding actions (purchases and visits to suppliers, reviews, visits to sector fairs, etc.). Upon reaching the thresholds, couples are entitled to redeem their points with the different prizes provided by the program.

The role of BMarkEn and LiberActa

The platform provided by LiberActa includes a webapp that can be used by couples through any device, allowing to interact with the program very easily, also with mobile devices. Suppliers are able to interact digitally with couples confirming purchases and visits. The staff of GuidaSposi through its control panel oversees the progress of the program, verifies reviews, interacts with users and thanks to analysis provided can easily manage the evolution of the program. For further information see https://www.sposiclub.it/.

The BMarkEn engine, thanks to its modern architecture (SaaS/serverless architecture) guarantees extreme reliability and great performance in maximum safety. The extreme flexibility and adaptability of the platform allows the program to evolve quickly, increasing its effectiveness. Liberacta was chosen not only for the solidity, high performance and innovativeness of its solution, but also for its ability to respond proactively and contribute to the development of the business model.

 

Business context

CentroSarca is one of the most important shopping centers managed by the IGD group, the largest chain operating in Italy. CentroSarca houses 80 Stores, the Ipercoop store, a multiplex Cinema and counts around 3.5 million annual visits, with a pool of over 300,000 unique visitors.

To lay the foundations of the new loyalty program, connected to the MySarca prize competition,CentroSarca chose BMarkEn platform and a customized App was created by connecting it to an Instant win lottery service, with 2,400 prizes and a prize pool of 52k€.

The mechanics of the competition

The MySarca sweepstakes allows registered users (social onboarding available) to perform Instant win games whenever they enter the center (position verification) and whenever they scan the QRcode printed in the sticker provided by one of the shops in the Mall for any purchase . The QRcodes are all different in order to guarantee the uniqueness of the game. The competition ends with a final draw which is giving away a trip for 2 people to a European destination of your choice.

The role of BMarkEn and LibeActa

LiberActa provided the loyalty platform used for the operation, including the App used by users to register and interact with the competition, while CentroSarca has been allowed to monitor the progress of the program and the associated lottery. In the following phases, the platform will also be used as a tool to expand and improve the services provided to Consumers and Stores hosted in the center, also providing better monitoring of flows. More information at http://www.mysarca.it/.

The BMarkEn platform, thanks to its extremely efficient and disruptive architecture (SaaS/serverless architecture ) guarantees extreme reliability and scalability coupled with great performances in maximum security (in a few weeks several thousand users have registered and are using it intensely). Liberacta was also chosen for its ability to proactively contribute to the development of the operation and its mechanics, as well as for the speed of implementation ensured.

Outcome

Within a few weeks, several thousand users have registered and are using intensely the platform, increasing the loyalty and involvement rate also thanks to the gamification experience provided by the App. The ability to scan receipts from home as well, to participate immediately in a rich Instant Win and to acquire bonuses for the final draw, allowed the Customer to quickly build a very large and potentially reusable user base.